Creative Marketing & Advertising Executive

ABOUT ME

“Ziggy was instrumental in turning around and retaining a declining/departing business using his keen strategic ability and strong leadership skills to drive change. His ability to gain trust is his biggest strength.” Mark Modesto Former President FCB North America.

ziggy

DAN ZIGULICH
builder   •   doer   •   fixer

Energetic and driven Creative Marketing & Advertising Executive with a wealth of knowledge... I have lived agency... been positioned as the Client... built a successful business. My track record illustrates proven expertise in all areas traditional & social/digital for domestic and global advertising, marketing and execution. Examples of my accomplishments include positioning brands, building teams, and driving revenue.

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SKILL SET


Strategic Brand Development Organizational Management Creative Development Process Improvements & Optimization Domestic & Global Leadership Revenue Generation/Growth

CAREER HIGHLIGHTS

now
2017
Northwestern Medicine
Chicago, IL
Director of Marketing Services
Responsible for Digital, Paid Media, Creative Development/Output, Production, Organizational Structure & Workflow Process
  • Results... Check back in a year or two. Just started May 2017
2017
2011
Payless ShoeSource
Topeka, KS
VICE PRESIDENT – GLOBAL CREATIVE ADVERTISING
Championed company’s social and digital marketing evolution…Overhauled company’s complete advertising and brand positioning…Developed and launched creative worldwide strategy…Transformed complete internal infrastructure
  • Increased company’s Google trend search 150%
  • Propelled Kangaroo to #1 in Company and Best in Brandtale in Fashion Vertical
  • Integrated new global multi-channel advertising campaign across all channels – social, digital, & traditional
  • $5M Budget give back within just 18 months
2011
2008
FCB
Chicago, IL
EXECUTIVE VICE PRESIDENT – DIRECTOR OF CREATIVE PRODUCTION SERVICES
Increased quality and creative output for industry’s largest creative production organization…Boosted social / digital business… Blended / streamlined digital and traditional departments…Transformed agency perspective
  • Delivered 10% revenue increases within 1st year and increased profit center studios by 7%-10%
  • Realized 25%-40% savings on Global Production
  • Boosted digital business on clients - Kmart, Sharpie, BlueCross BlueShield
  • Drove change from traditional to a global perspective with social/digital inclusion
2008
1998
Z-Group Films, Ltd.
Chicago, IL / Los Angeles, CA
CREATIVE EXECUTIVE PRODUCER / PRESIDENT / FOUNDER
Built an award winning production and creative services company…Established brand positioning…Served as primary creative think tank…Captured blue-chip advertising clients…Recognized with notable awards
  • Built from the ground up. Achieved revenues of $10M within just 8 years
  • Secured clients such as Leo Burnett, BBDO, DDB, Saatchi & Saatchi, Ogilvy & Mather, FCB, J. Walter Thompson, Dieste
  • Recognized with awards: Webby, CANNES Short List, Sundance Film Festival, AICP, Addy
  • Expanded offices to Chicago and LA
1998
1996
Foote Cone & Belding Advertising (FCB)
Chicago, IL
VICE PRESIDENT – INTERNATIONAL MANAGEMENT DIRECTOR
Retained an exiting client...Multiplied billables…Revitalized stewardship positioning…Aligned internal matrix of offices and services
  • Transformed client to consumer-centric versus product/price-driven marketer
  • Increased billables from $13M to $35M within just 6 months, to over $49M in 3 years
  • Executed creative strategies in offices worldwide
  • Increased annual comp sales by 7%
1996
1991
Foote Cone & Belding Advertising (FCB)
Chicago, IL
VICE PRESIDENT – EXECUTIVE PRODUCER
Developed comprehensive perspective of advertising and communication…Fast-tracked from associate producer to executive producer…Developed commercial production for key clients
  • Clients include Coors Brewing, Kraft Foods, S.C. Johnson & Son, Taco Bell, Payless ShoeSource, Kimberly Clarke, Miles Labs.
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THE WORK

A1 Meatloaf Sings
Coors Light 34 Degrees Cold

TESTIMONIALS