Creative Marketing & Advertising Executive
Builder • Doer • Fixer
2022
2017
Northwestern Medicine
Chicago, IL
Director of Marketing Services
Responsible for Digital, Paid Media, Creative Development/Output, Production, Organizational Structure & Workflow Process- Determined baseline analytics for work flow throughout the department.
- In-house creative execution for specific high priority medical service line, including advertising, media planning/buying, print/collateral, outdoor and digital program.
- Established new working process with agency media team, bringing oversight in house.
- Reduced external spend on creative development and video production in excess of $750,000
- Built team of 16 into group of over 40 staff within marking services primarily by addressing deficiencies and/or bringing traditionally outsources work in house.
2017
2011
Payless ShoeSource
Topeka, KS
VICE PRESIDENT – GLOBAL CREATIVE ADVERTISING
Championed company’s social and digital marketing evolution…Overhauled company’s complete advertising and brand positioning…Developed and launched creative worldwide strategy…Transformed complete internal infrastructure- Increased company’s Google trend search 150%
- Propelled Kangaroo to #1 in Company and Best in Brandtale in Fashion Vertical
- Integrated new global multi-channel advertising campaign across all channels – social, digital, & traditional
- $5M Budget give back within just 18 months
2011
2008
FCB
Chicago, IL
EXECUTIVE VICE PRESIDENT – DIRECTOR OF CREATIVE PRODUCTION SERVICES
Increased quality and creative output for industry’s largest creative production organization…Boosted social / digital business… Blended / streamlined digital and traditional departments…Transformed agency perspective- Delivered 10% revenue increases within 1st year and increased profit center studios by 7%-10%
- Realized 25%-40% savings on Global Production
- Boosted digital business on clients - Kmart, Sharpie, BlueCross BlueShield
- Drove change from traditional to a global perspective with social/digital inclusion
2008
1998
Z-Group Films, Ltd.
Chicago, IL / Los Angeles, CA
CREATIVE EXECUTIVE PRODUCER / PRESIDENT / FOUNDER
Built an award winning production and creative services company…Established brand positioning…Served as primary creative think tank…Captured blue-chip advertising clients…Recognized with notable awards- Built from the ground up. Achieved revenues of $10M within just 8 years
- Secured clients such as Leo Burnett, BBDO, DDB, Saatchi & Saatchi, Ogilvy & Mather, FCB, J. Walter Thompson, Dieste
- Recognized with awards: Webby, CANNES Short List, Sundance Film Festival, AICP, Addy
- Expanded offices to Chicago and LA
1998
1996
Foote Cone & Belding Advertising (FCB)
Chicago, IL
VICE PRESIDENT – INTERNATIONAL MANAGEMENT DIRECTOR
Retained an exiting client...Multiplied billables…Revitalized stewardship positioning…Aligned internal matrix of offices and services- Transformed client to consumer-centric versus product/price-driven marketer
- Increased billables from $13M to $35M within just 6 months, to over $49M in 3 years
- Executed creative strategies in offices worldwide
- Increased annual comp sales by 7%
1996
1991
Foote Cone & Belding Advertising (FCB)
Chicago, IL
VICE PRESIDENT – EXECUTIVE PRODUCER
Developed comprehensive perspective of advertising and communication…Fast-tracked from associate producer to executive producer…Developed commercial production for key clients- Clients include Coors Brewing, Kraft Foods, S.C. Johnson & Son, Taco Bell, Payless ShoeSource, Kimberly Clarke, Miles Labs.
