Creative Marketing & Advertising Executive

Director of Marketing Services

Responsible for Digital, Paid Media, Creative Development/Output, Production, Organizational Structure & Workflow Process

  • Determined baseline analytics for work flow throughout the department.
  • In-house creative execution for specific high priority medical service line, including advertising, media planning/buying, print/collateral, outdoor and digital program.
  • Established new working process with agency media team, bringing oversight in house.
  • Reduced external spend on creative development and video production in excess of $750,000
  • Built team of 16 into group of over 40 staff within marking services primarily by addressing deficiencies and/or bringing traditionally outsources work in house.

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