Responsible for Digital, Paid Media, Creative Development/Output, Production, Organizational Structure & Workflow Process
- Determined baseline analytics for work flow throughout the department.
- In-house creative execution for specific high priority medical service line, including advertising, media planning/buying, print/collateral, outdoor and digital program.
- Established new working process with agency media team, bringing oversight in house.
- Reduced external spend on creative development and video production in excess of $750,000
- Built team of 16 into group of over 40 staff within marking services primarily by addressing deficiencies and/or bringing traditionally outsources work in house.